Understanding How Retail Brands Influence Consumers
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Brian Martin
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You may know what a person wants, but that isn't enough to get them to change their mind. Marketers identify tactics of change that work in sync with how our brains learn and seek to satisfy our wants. They identify what consumers want to feel. Here I break down each emotion and how that feeling connects to particular brand secrets.
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- People:
- Brian Martin
- Freud
- Places:
- Las Vegas
- New York City
Brian Martin
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