Understanding How Retail Brands Influence Consumers

* That I matter. This is human kind's greatest want. It's our evolutionary trait, our point of difference. If we didn't matter, we wouldn't survive. This is our point of difference when compared to any other living creature. There isn't another species whose survival so depends on a caregiver as long as ours. Brand examples include American Express, Lexus, Rolex and Starbucks.