Understanding How Retail Brands Influence Consumers

* That there's a higher purpose. As with all members of the human race, we have two very significant things in common: One, we were bore by a woman, and two, we will all die. We deeply want to believe that there's a higher purpose, that there's something beyond us, beyond our lives. Brand examples include the United States Marine Corps, Purpose Driven Life, Bessemer Trust and Joel Osteen.