Understanding Global Customers: User Experiences at Home and Abroad

Another example of differences between global markets is the divide between East and West. In the West, consumers are generally comfortable using the internet for all kinds of transactions, including making purchases with a credit card. In contrast, consumers in the East are reluctant to use the internet for transactions for several reasons. Internet infrastructure isn't as developed as it is in the West, and online security issues are more difficult to tame. Asian consumers prefer to close online sales face-to-face. While they may order goods online, they'll pick them up at a local store and pay in person.