5-Step Process to Understanding the DNA of the New Consumer

Key events and life changes trigger shifts in purchase behavior. A great example is the new mover. Over 1 million people move every month, creating marketing opportunities, particularly when data is coupled with previous and new home values to reveal who's “moving up” and who's a candidate for more budget-conscious offers. Seasonal changes also affect spending patterns. The Abacus co-op database shows that gifts peak in Q4 and that nearly one-third of overall consumer spending happens during the last quarter.