5-Step Process to Understanding the DNA of the New Consumer

According to a survey by the Department of Labor, the average U.S. consumer spends nearly $50,000 annually. Where do these dollars go? The portion that marketers are competing for is a small part of those expenditures. In order for today’s marketer to capture a portion of wallet share, they must have a deep understanding of the consumer and be able to anticipate their interests, needs and expectations. With this data in hand, marketers can reach consumers through targeted, relevant communications that speak directly to them and create unique customer experiences.