Understanding Co-Mail Costs is Key to Comparing Printing Bids

When you get a postal analysis from the printer, ask if that pool size will be available if it's awarded your business. Make sure it has the quantity of the circulation, the weight of the catalog and actual postage. The co-mail savings can't be accurately represented without this information.

With knowledge of a printer's three basic costs and a pro forma invoice in hand, you should have a good understanding of your total printing, co-mail and postage costs, enabling you to pick your best possible printer.