Understanding Co-Mail Costs is Key to Comparing Printing Bids

Are co-mail savings negotiable? The bigger your volume, the better chance you can negotiate. For mid-sized and smaller catalogers, however, the standard deal is that postal savings are typically split 50/50.

How can you tell if a competitive printer is quoting you real, achievable savings? Accounting for the actual costs after the fact is necessary because printers won’t guarantee you postal savings. Before you decide to switch printers, send your prospective new printer mail tapes of live jobs and ask it what its co-mail cost and postage would have been.