Understanding Co-Mail Costs is Key to Comparing Printing Bids

Bigger printers produce a larger volume of catalogs, but that larger volume may not necessarily translate into bigger savings. Mail pools reach saturation between 3 million and 4 million catalogs, so a major catalog printer may print 9 million catalogs in a week, but it will split that up into three different mail pools. The bigger printers have an advantage because they consistently have larger pools throughout the year.