Understanding Co-Mail Costs is Key to Comparing Printing Bids

Getting a pro forma invoice forces the printer to detail all costs and protects you from hidden charges. Most importantly, it allows you to compare the total cost vs. other printers. If you can’t find this information, press your salespeople to get it for you.

To accurately compare postage costs, provide the printers with actual mail files from previous jobs. Otherwise the printers are forced to use national averages, which may vary widely from the actual demographic composition of your mail file.