Curve Your Enthusiasm

Keep in mind that the demand-revenue curve varies from the order curve for the first few weeks. The order curve generally is “faster” than the revenue curve by 1 percent to 5 percent. This means the average order size is slightly lower during the first seven or eight weeks because more impulse buying is taking place. It also means your revenue curve will vary slightly from your order curve. That’s another important point to help improve the accuracy of your forecast.