Curve Your Enthusiasm

The mailing pattern also needs to be a part of the planning. If you and your printer are both located on the East Coast and you mail east to west, your catalog will arrive in-home sooner on a regional basis. This means you’ll begin to receive orders sooner.

Much depends on the level of circulation and the actual in-home dates. Holiday is the fastest curve. The summer curve is the next fastest. Fall and spring follow.