Curve Your Enthusiasm
Understand order curves and their impact in 2008
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If a cataloger mails using in-home dates, the location you mail from shouldn’t matter since you work out your schedule with your logistics department. Your order curve shouldn’t be affected using in-home dates. If you mail by drop date, then your curve could be affected depending on the location of your printer and the demographics of your mailing list.
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- Lett Direct Inc.
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