Curve Your Enthusiasm

The point is pool size matters. In the above example, going from a pool size of 1 million to 2 million names will save an additional $25.75/M. (The figures are gross amounts.) But another benefit of co-mailing is improved deliverability. More carrier-route or five-digit presort pallets will enable catalogs to penetrate the postal system deeper, which could generate additional savings by going to more sectional center facilities. This will increase production flow through the postal system and alter your incoming order curve.