Curve Your Enthusiasm

From a cost-savings perspective, co-mailing is a win-win. For example, the piece rate for three-digit presort mail is $392/M, the five-digit rate is $335/M and the carrier route is $249/M. On a list pool size of 2 million, approximately half, or 1 million pieces, would qualify at the carrier route level. Of the remaining 1 million, approximately 40 percent, or 400,000, would qualify at the three-digit level and 600,000 at the five-digit level. The chart above right shows the typical savings based on a pool of 1 million and 2 million.