Curve Your Enthusiasm
Understand order curves and their impact in 2008
Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis. He’s the author of the Catalog Success-published book, “Strategic Catalog Marketing.” You can reach him at (302) 537-0375, or by e-mail at www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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