Curve Your Enthusiasm

The most significant difference between in-home dates and mail dates has to do with the pace of the order volume that will result from each. When in-home dates are used, order curves will peak more sharply and die off more rapidly. Distributing catalogs using mail dates tends to cause the order curve to be flatter. There still is a peak, of course, but that order spike isn’t as pronounced, and the order line is longer compared to when in-home dates are used.