Curve Your Enthusiasm
Understand order curves and their impact in 2008
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An in-home date applies when the majority of catalogs mailed hit in-home within a four-day window. When a mailing takes place, the printer will stagger the distribution so that approximately 90 percent of the total mailing reaches all customers and prospects within four days of each other. Customers in California will receive their catalogs within four days of those in New York, for example.
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- Companies:
- Lett Direct Inc.
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