Curve Your Enthusiasm
Understand order curves and their impact in 2008
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Mail Dates vs. In-Home Dates
Order flow is greatly affected by how you mail, i.e., mail dates vs. in-home dates. Some catalogers tend to use these terms interchangeably, although significant differences exist between the two methods; some work around mail dates, others around in-home dates. But there’s often confusion over which strategy to employ and why.
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- Lett Direct Inc.
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