Curve Your Enthusiasm
Understand order curves and their impact in 2008
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The management of catalog businesses large and small depends on order curves. Yet order curves are affected by several different factors — mail delivery, the weather, time of year, etc. — all of which affect delivery times.
This month, I want to touch on the factors that affect these curves, because your actions have the most influence over how soon orders start flowing after the initial mail date and when order levels will peak.
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- Companies:
- Lett Direct Inc.
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