Keep Up With Dramatic Changes

2. Strong Value Orientation. Customers expect to find the best deal or value online. If they don’t find that deal at your Web site, they’ll find it at another. How do you compete in this environment?

3. Free Shipping and Discounts. Though related to point 2, free shipping and time-sensitive discounting can quickly fix soft sales. Catalog offers are planned and printed weeks and months in advance. You can add an online offer this morning and turn it off before you go home tonight. Or program a bounceback or trigger e-mail to reactivate an abandoned shopping cart.