Keep Up With Dramatic Changes
Understand key trends and issues in multichannel marketing, part 3 of 3
6 Drivers of Online Activity
1. Web Site Search. Google, Yahoo! and comparison shopping search engines are changing the way people shop and think. Not only do you no longer need to spend the day shopping at malls or hunting through the Yellow Pages, you don’t even need a computer anymore. With your iPhone and a free download, you can compare prices for just about anything that has a universal product code.
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