Keep Up With Dramatic Changes
Understand key trends and issues in multichannel marketing, part 3 of 3
5. Look at Lifetime Value by Selling Channel. Lifetime value is one of the, if not the, most important analytical measurements. It measures the willingness of customers to continue to do business with you: to become loyal, repeat-buying customers. Measure propensity to rebuy by mailing list, space advertisement or other “front-end” media.
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