Keep Up With Dramatic Changes
Understand key trends and issues in multichannel marketing, part 3 of 3
Analysis of average price sold vs. average price offered. A product category should never have variance of more than 20 percent to 25 percent between the two.
3. Creative Post-analysis and Critique. Schedule regular and formal post-mailing reviews of your catalog, Web site and accompanying e-mails. With your multiple methods of customer contact, take a step back to evaluate your execution.
Related Content
Comments
