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Understand key trends and issues in multichannel marketing, part 3 of 3
2. Proper Merchandise Analysis. Here are a few of the post-analytical tools employed by successful multichannel merchants.
Square-inch analysis, especially when looking at product categories and price points. This analysis can be done for both catalog sales and catalog-driven Web sales.
Ratios of winners to losers within each product category. A winning catalog or Web site product category should see 70 percent of the items produce a positive contribution.
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