Keep Up With Dramatic Changes

Align Merchandising & Brand
1. Be Involved in Every Creative Effort. Two specific creative efforts — the catalog and Web site — require extensive coordination and concentrated efforts from merchandising and branding to be outstanding and consistent. With the creative group, both the merchandisers and the team responsible for brand consistency need to combine their collective skills to ensure that the design, look, feel, color, typography, photography, type of models, copy style, etc., are planned and executed to the brand image.