Keep Up With Dramatic Changes
Understand key trends and issues in multichannel marketing, part 3 of 3
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Catalogers can set themselves apart through:
● superior selection and unique merchandise;
● outstanding and consistent creative execution across every customer touchpoint, including catalog, Web site, store signage, e-mail blasts, direct mail, customer service letters and telephone contacts; and
● quality customer service and fulfillment that doesn’t just meet industry norms, but exceeds customers’ expectations.
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