7 Steps to Multichannel Mastery

Conclusion
Becoming a true (and profitable) multichannel practitioner is no easy task. In this article, we’ve reviewed seven key issues and core competencies that winning multichannel merchants must consider to prepare themselves for the future.

Our next article, coming in the June issue of Catalog Success, will focus on multichannel culture. We’ll discuss the challenges of creating a company ethos that supports and encourages multichannel sales. In the September issue, we’ll look at two more key elements of multichannel selling when we hone in on branding and merchandising efforts to reach customers with changing buying habits.