Understand key trends and issues in multichannel marketing (Part 1)

Differentiate Creative
7. Differentiate your creative effort. Directly tied to branding, establish a unique or differentiated brand and carry it through in all its selling channels: catalogs, direct mail, in-store signage, Web site, e-mail campaigns and space and public relations efforts.

Setting your business apart from the competition (differentiation) is critical in today’s cutthroat selling world. Try this three-step approach: