7 Steps to Multichannel Mastery

5. Comprehend and apply metrics and analytics to every phase of the business across all channels. Successful multichannel merchants understand that numbers and analysis drive the business. First, your company should understand the key metrics that impact the business.

Second, apply analytical techniques in managing the business. Each selling channel has numerous key metrics to track and adminster marketing, merchandising and financial aspects of the business. Keep up with industry studies and research on how to apply these metrics.