Build the Right Company Culture
Understand key elements and issues in multichannel marketing, part 2 of 3
• Perfect and expand new customer acquisition more efficiently. Customers can be tracked, measured and promoted by channel-buying experience. Cross-selling to other channels is stronger and more acceptable to customers.
• Increase bottom-line profitability. All the studies show that multichannel buyers spend more annually and are more loyal than those buying from only a single channel.
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