Build the Right Company Culture
Understand key elements and issues in multichannel marketing, part 2 of 3
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• 72 percent of those surveyed indicated they’d stop doing business with companies that have poor customer service.
What Multichannel Companies Want
From a customer-centric company’s perspective, your company should:
• Grow at a rate greater than industry standards through retail, catalog and the Internet — the combination of channels is stronger than any single or dual channel.
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