Build the Right Company Culture
Understand key elements and issues in multichannel marketing, part 2 of 3
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Change Attitudes
Creating a company culture that supports your multichannel concept is no easy task. But it’s done successfully all the time by changing attitudes while encouraging customer-focused thinking from everyone — especially top management.
In the September issue, we’ll look at two of the key elements in multichannel selling when we hone in on branding and merchandising tactics that reach customers with changing buying habits.
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