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*Personalized customer care. A return can be made into a positive experience for both you and your customer. Using a Web-based returns management approach allows you to electronically capture the reasons behind each return, gauge the perceived quality of a new product and evaluate a customer’s return habits. These tracking data are available in real time so you know within hours (vs. days or weeks) when a returned item is en route back to you. You can use these data to start a dialogue with customers, such as an e-mail note that thanks them for their business and offers incentives on future purchases.
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- Companies:
- Manhattan Associates
Dave Hommrich
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