Unabandon Shopping Carts With Direct Digital Marketing

Because of direct digital marketing’s cross-channel scope and database foundation, many existing programs can be deployed to avoid lost sales with abandoned shopping carts.

The buy-flow is a crucial part of the purchasing process, where proactive content targeting overcomes traditional customer objections. If your data shows a consumer in the buy-flow has sensitivity to high shipping costs, offer more aggressive shipping costs during the process to prevent abandonment. If the consumer still abandons the cart, send a triggered email containing the items that were left in the cart along with some less expensive shipping options.