Unabandon Shopping Carts With Direct Digital Marketing

Customer feedback to marketing communications comes in a variety of ways. An overlooked form of feedback is when consumers choose to abandon their shopping cart. Consumers may abandon because of a distraction or because they believe the value exchange isn't in their favor. Direct digital marketing allows marketers to listen and react to that feedback by extending the purchasing process over a longer period of time rather than scrambling to capture a sale within a finite window of time, or overcoming value-oriented objections with real-time targeted content.