Unabandon Shopping Carts With Direct Digital Marketing

There's a great deal of information in the marketplace and media about direct digital marketing. By now, most marketers realize what direct digital marketing is — targeted marketing communications addressed to individuals via email, web and mobile channels — and why it's popular with conversion-hungry e-retailers. The general mechanics of effective direct digital marketing — sending targeted emails, rotating dynamic website content, sending targeted SMS messages — are more widely known and are becoming increasingly adopted.