Unabandon Shopping Carts With Direct Digital Marketing

The fact is consumers abandon shopping carts. An unexpected phone call disrupts the shopping experience, shipping costs are way too high, a child spills milk, the dog gets into the trash — there are millions of reasons why consumers may abandon a shopping cart. But if online shopping is a convenience to the consumer, then that convenience must be managed on their terms, not the brand’s. In this situation, direct digital marketing reaches peak value. Simply put, direct digital marketing provides myriad opportunities for consumers to unabandon shopping carts.