Two Questions for Strategic Planning

What’s your position? That is, how does your marketplace view your company? “Position is the vantage point from which prospects and customers determine whether they want to do business with you,” he notes.

After you’ve devised an end game and exit strategy, Libey continues, you now can determine how to get there with the greatest amount of business valuation intact. If it’s all about price or service, certain steps will become evident. “The integration of channels is determined by the position. The design of catalogs is determined by position. The product selection is determined by position,” he says, “Position is the elephant we ride to get to the Taj Mahal.”