Two Constants for Retailers’ Pricing Strategies

Sustained success for businesses that are differentiated requires very proactive planning, for the day will inevitably come when the first pricing constant comes into play. There are only two real options: you either have to be prepared to compete and prosper in an environment where price dominates consumers’ decisions, or you have to constantly be a step ahead of the game in learning what will keep your offer differentiated. Either is hard work, but the reward comes from close-to-the-customer strategies that allow you to remain a lap ahead of the competition.