Two Constants for Retailers’ Pricing Strategies

It may be embedded in the product — e.g., a better way of sourcing music via iTunes or a better tasting hamburger from Five Guys. It may be associated with surrounding services such as short lead time delivery, expert support, on-site warranty repairs, etc. The examples of how one business differentiates itself from its competitors are incredibly varied, often provoking amazement as to how someone thought of that (or why others hadn't).