How Twitter Can Help Retailers Ring Up Holiday Sales

5. Leverage tweets — both positive and negative — about holiday purchases and shopping experiences. Twitter's primary purpose is for users to share thoughts, experiences and ideas through the platform. If you have great customer service, good deals and cool merchandise, you're likely to read about it. Join in the conversation with hashtags, retweets, replies and favorites. If negative comments pop up, take the chance to apologize, offer a second chance or improve — never be a snarky Twitter Grinch!