How Twitter Can Help Retailers Ring Up Holiday Sales

By Bernard Perrine

4. Engage your Twitter community with the excitement of the season! Most shoppers love a little holiday cheer. Celebrate the season with your customers by posting holiday-spirited, shareable images. Customers are likely to favorite and retweet images, drawing more visitors to your Twitter profile and increasing the chance of holiday sales.

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Bernard Perrine Author's page

Bernard Perrine is the CEO & co-founder of Twitter marketing company SocialCentiv. A founding partner and former corporate officer of Kinko’s, Perrine has also held leadership positions with Eastman Kodak and Microsoft.