How Twitter Can Help Retailers Ring Up Holiday Sales

By Bernard Perrine

2. Promote holiday specials. More than 90 percent of users say they follow businesses on Twitter to get discounts and promos. Since prospects look to Twitter for deals, providing them with holiday specials is sure to boost sales. Share holiday discounts via Twitter by sending @Replies to specific users who would be interested in your offers.

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Bernard Perrine Author's page

Bernard Perrine is the CEO & co-founder of Twitter marketing company SocialCentiv. A founding partner and former corporate officer of Kinko’s, Perrine has also held leadership positions with Eastman Kodak and Microsoft.