How Twitter Can Help Retailers Ring Up Holiday Sales
A florist, for example, can tweet back directly, "Not to worry! Flowers are always a great way to thank a hostess. To make it easy, we'll give you 20 percent off your arrangement!"
Other ideas for a #jollyholiday Twitter campaign? Try these five:
1. Use a holiday-themed contest to increase engagement. Twitter and its hashtag language are especially great for creating a network around a contest. Ideas are limitless — e.g., anything that provides a good incentive (like winning a holiday gift set) and incorporates a hashtag works well. This will get more people engaged, make your business more visible via Twitter and increase purchases.
Bernard Perrine is the CEO & co-founder of Twitter marketing company SocialCentiv. A founding partner and former corporate officer of Kinko’s, Perrine has also held leadership positions with Eastman Kodak and Microsoft.
