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Over the summer, for example, she launched a 100-day "Twilight" jacket giveaway. It required contestants to follow her and then answer fun questions, such as why they want the jacket or why they love Robert Pattinson, the lead actor in the "Twilight" movie.

She also asked more generic questions, such as, "Would you rather be the prettiest person in the world or the richest?" and, "If you could be another person for the day, who would you be?" The winners were the followers who gave the best answers.