Check it out: 'Tweetstakes,' 'Tweetaways' Pay Off for Chickdowntown.com

As new products are being pulled out of their boxes, for example, Reed takes pictures of them and posts them on Twitter. But she also lets followers know what color nail polish she's wearing and what music she's listening to.

"I kind of became the voice of chickdown
town.com," Reed says.

Her tweets have taken off. Since May, when Reed began tweeting in earnest, her following has grown to more than 5,000 from 300 — and it continues to increase. So to give something back to her followers, Reed started offering sweepstakes and giveaways.