Turning ‘Showrooming’ to the Retailer's Advantage

Looking to the Future
Let's take it even one step further: If brick-and-mortar retailers can spend less time on the trade — buying and selling inventory — and more time getting to know their customers, we really have something.

Brick-and-mortar retailers can start to understand their customers’ lives. What style home do they have? Do they commute? From where to where? How? What do they do for fun? Are they married? Do they have children? Where do they vacation? The list goes on. Retailers can get to know these people as friends and solidify loyalty.