Turn One-time Buyers Into Multis
Avoid a one-buy-and-out by investing in long-term customers
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1. Bounceback offer. Include a bounceback offer to first-time buyers to encourage them to buy again. This can be in the form of a promotional mailer or a catalog that accompanies the buyer’s outgoing order. A bounceback can come in many forms. It can be a promotional sheet, a flyer or a full-size catalog. Someone who just purchased is the best prospect to make a repeat purchase.
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- Companies:
- Lett Direct Inc.
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