Turn One-time Buyers Into Multis

But what about the lifetime value of buyers acquired from that list? How much do they return over time, and what can be done to accelerate the payback? As catalogers, be more concerned about getting one-time buyers to buy again and less concerned about your initial results.

There are too many one-time buyers on most housefiles. Or, said a different way, too many individuals buy only one time. Some move and leave no forwarding address. Others buy based on a one-time need never to buy again. Some buyers didn’t have a satisfactory buying experience with your company. Others die.